ROI For Your SEO
We follow the data, not our gut.?
We’ve found the key to SEO ROI is simple: understand the person behind the search by listening to them and following their data trail.
At Seer Interactive, we use audience research and proprietary data practices to learn about your customers at scale.?
Then we help you create solution-based assets that put users on a frictionless path to their answer [and your conversion].
Search Engine Optimization (SEO) Services We Offer
“Doing SEO” at Seer means more than just tinkering with keywords and title tags.?We create custom, scalable SEO solutions based on data, not guesswork.?
Whether it’s understanding how your audience searches, or finding gaps in your industry’s competitive landscape – every business recommendation comes from opening up a data set.?
Our Unique Approach to Search Engine Optimization
You won’t hear “best practices” from our team.?
We’ll guide your SEO strategy leveraging your data combined with the current state of your industry.
? Your paid search data prioritizes content creation based on what converts
? Scaled SERP (Search Engine Results Page) data identifies gaps in your competitors’ strategies
? Translation of your data into ROI focuses your SEO strategy on driving real business outcomes
Hear Your Audience
We speak to your customers. We hear them.?
Integrating those conversations with quantitative data, we map out pain points and purchase triggers.
? Audience interviews remove blinders and messaging cycles, exposing fresh topics
? Customer screen recordings show customer friction in action?
? Scraping review sites and mining for keyword consistencies that expose customer pain points
Great SEO Is Not Siloed
Like many businesses, we found out the hard way.
We started siloed and have first hand experience building bridges and executing cross-discipline.
? All of our SEOs are Google Ads certified, creating empathy and effective communication with Paid Strategists
? All of our SEOs are Google Analytics IQ certified as well for the same effect with Analysts and Web Developers
? Leveraging Paid data to guide SEO strategy keeps your SEO accountable to revenue impact
Bet on statistical significance, not snapshots.?
We centralize your huge data sets. No more analysis based on a sort of your top 1,000 keywords.
? 150K competitors under a microscope so you know every player going after your market share
? 1MM pieces of content + 200K keywords to understand how your audience digests information
? Simple visualizations from complex data sets surface actionable insights
Back in 2017, we would’ve told you 5 to 10 competitors were more than enough.
We were wrong.??
Now, we leverage big data, at scale to keep tabs on over 150k competitors across your organic, PPC, and social landscapes to find organic insights that will efficiently improve your performance.?
|SEER IN 2017||SEER IN 2020|
|Monitoring?Competitors||5–10||Up to 150k|
|Analyzing Keywords & Content||A few thousand keywords||200k+ keywords, 1MM pieces of unique content|
|Prioritizing Search Terms||Asking what you think you should be ranking for, bidding on, and strategizing towards||Using PPC data to show what words are making you money|